Monday, November 24, 2008

Submitting sites to reciprocal directories

If you've tried getting your domains listed in reciprocal internet directories, you've probably noticed that it's getting a lot harder to get accepted than it used to be. What's more, it's going to get harder to get into any directory that vets submissions.

I own several directories and I'm getting so badly spammed by directory submission services that I've had to get a lot tougher.

The problems they present me with are that they completely ignore the submission guidelines and they attempt to trick me out of my reciprocal link. They do this by either having a links page that isn't linked to from the rest of the site or sometimes just trying to claim an existing link as their reciprocal ... in one case they had the cheek to claim a link on one of my own sites.

It's the reciprocal links that make my directories worthwhile and if they can't even be bothered supplying that I'm not interested in helping them out.

These spam submissions have increased my workload to the point where I have become quite brutal about deleting them. I used to try and help out submissions that almost made the grade, but now if I don't find exactly what I'm looking for I'm likely to just toss the submission. I know this is harsh, but that's the reality of a very marginal businesses, here just isn't a margin to support any more detailed examination. Occasionally I spot a really good site that almost makes the grade and I'll still email them to try and clear it up, but I'll only email once.

I'm sure other directory owners are finding themselves with much the same problem as I have and you can look for them taking a tough line. Sorry, but it's a matter of survival.

If you want to get your site listed in directories:

  • Read the guidelines ... if your site doesn't fit, move along to the next directory. There's thousands of them out there, you'll just save yourself time.
  • Create the required back-link. Put it on a page that's in your site map. If the directory requires some special condition for the back-link, either follow it or move along. It isn't worth your effort to try a submission that doesn't fit.
  • Describe your site in a real sentence or two. Have a look at the directory you are submitting to, if it's of any value, it will have real sentences, not just strings of keywords. I always slightly reword submissions to avoid duplicate content, but I like to have a sentence to start with. Other directories will simply incorporate your text, as long as it's real English.
  • Give a real email address that you actually monitor. It's possible that the directory owner might try and contact you, if you don't respond to the email your submission is history.
  • Now, and only now, submit.

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